For example, adjectives and adverbs are tackled after sentence fragments and other sentence-level errors (which are unanalyzable if readers do not understand basic word-level grammar). New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. This is a text about business communication; the grammar is accurate and contains no errors. The grammar sections provide a backbone; generally good examples provided. Easy to read, understand, and apply. I am curious to see what students make of it. Again, the content is accurate, but it is necessary to hop, skip and jump around to make use of this book. Each chapter is broken down into sections, which typically fit logically into the topic of the chapter. Generally speaking, the book had all the requisite basics of business communications. Find Business Communication Textbooks at up to 90% off. It includes both pre- and post-lesson exercises. The topics/chapters flow nicely from one to the next. When that conflicts with organizational strategy, what then? This paper. The content is up to date, but will need to keep pace with evolving technology over each year. Yet, with the goal being teaching toward the learning needs of the students in our classrooms, we Overall the organization is fine. He used a variety of quotes from people with origins in all parts of the world and historical periods. So, this page will help you to find some books for banking diploma exam preparation. The author includes references at the end of each chapter. Again, I believe the book requires an index or glossary. Some sections are really focused on overall rhetorical styles and classical rhetoric, with a bit of business window dressing. Though the book covers a great deal, an instructor had better be prepared to provide their own examples. I mostly covered the chapters in order. The book provided very accurate overviews of different theories and positions on communication. The structure of the book in its entirety is too grand. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. No index or glossary that I could locate in the e-pub version reviewed. Rare typos. The information is still current and accurate but clearly lends itself to frequent updates. Chapter 18 is pretty in-depth about the intercultural/international aspect. This textbook address written, oral, nonverbal and interpersonal communication at large. Within each chapter though are very distinct sub-sections that do help with modularity, allowing you to easily break up a chapter's reading over the course of a week. For example, it includes The text is divided... From A to Z, the main communication topics and concepts are covered in this text. I think the content is relevant and up to date. The interface is basic but functional and meets the needs of the user. social media) and their models, challenges and impacts might have been included. This textbook is very comprehensive, both in breath and depth. I compared this book to a couple of others I have seen in recent years and the flow was "off." This textbook saved my students and I from two large issues: 1) needing to deal with a difficult enrollment and grading interface process on another website, and 2) paying for the additional materials needed in this course on top of our current required items (which I am not able to break free from currently). Perhaps review the table of contents for chapter rearrangements too. Book Title: Communication for Business Professionals Author: eCampusOntario. The structure of the text is presented in a logical and clear fashion. Language seems to be a topic that is often eliminated or minimized in other business communication texts. That is why texts like this one matter so very much. I find it too expansive, its attempt to be all-encompassing creating qualitative and theoretical deficiencies, and its lack of actual workplace examples a serious deficit, but it does make easy access to core principles in accessible language. One area that could be improved is that of visual design. This is contrast to many available texts which have long chapters which are dense with content, much of which is too much detail for an undergraduate course. Otherwise clear and accurate. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. The text is divided into fairly compartmentalized chapters, which could be selectively assigned, but this leads to some issues of repetition across the full book, as well as some difficulty finding specific material. I was unable to get the search option to work on my Kindle. The structure can be thought of as comprising 3 parts: Background, Writing, Context. This is possibly the most important area that has been most dynamic in recent years and would need updating, when included. This Business Communication books and Notes is also useful to most of the students who are preparing for Competitive Exams. This is a well-written and clear book without major grammatical issues. Next, the text explains how to write different forms of business writing, clarifies different presentation strategies, and explores group communication. I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. I was glad to see that inter- and intra-cultural communication was addressed throughout the book, not relegated only to the second-to-last chapter. Very clear and... Chapters 1-15 could easily be grouped into three modules: Introduction to Communication, Writing in Business Settings, and Speaking in Business Settings. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. Reviewed by Alicia Edwards, Adjunct Professor, Business Management, Marketing and Communications, Northern Virginia Community College, Annadale Campus on 6/20/17, I was definitely impressed with the comprehensiveness Business Communication for Success. The book makes frequent mention of inrercultural issues in business communication, which is absolutely relevant to the globalized marketplace of today's graduates. The approach of starting sections with some questions which are then addressed with examples and explanations makes for an engaging, more Socratic and less pedantic method. Some I put more emphasis on; others I slid through speedily. Write a letter to the Legal Department in the Head Office of your bank; seeking advice on what action should you take on a loan defaulter. ... Harvard Business Press Publication date: June 2003. However, glaringly, this textbook doesn't quite have enough material to be as comprehensive as I would have liked, though it does include exercises after each section. In general, I think this chapter could better connect fundamental theories about language to the business sphere specifically. The coverage of the book equals or exceeds that of the majority of the books available from publishers, and the exercises and activities are appropriate to a wide variety of teaching circumstances and environments. Unsurprisingly, it's very good. I could use the groupings of this text in my course. Content is accurate enough, though sometimes thin. Free PDF. I found no inconsistencies in the textbook. I wouldn't call it inaccurate, but I find it underdeveloped. This is alleviated in other texts by the inclusion of example documents--which are very rare here--or by varying page layouts. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. Some aspects of it have not changed since then; but we do have more social business communications mediums. Choose from used and new textbooks or get instant access with eTextbooks and digital materials. Each subsection starts with clear learning objectives, followed by the main content, key takeaways, and then learning exercises. Many of my students like pared down yet comprehensive texts, and I think they'd like this. Library of Congress Cataloging-in-Publication Data Evans, Dave, 1956– Social media marketing : the next generation of business engagement / Dave Evans.—1st ed. I was impressed with the section on intercultural communication. I do not love its organization. The flow of the chapters is clear and logical, and while I'd change things, isn't that what we do as professors? While the content in this textbook is really strong, the included learning exercises and discussion prompts are less helpful. The book shows an appreciation of diversity and inclusion of various perspectives. Subunits could be reorganized and realigned if need be without too much effort. I found very few typos. It includes both pre- and post-lesson exercises. None of these passages seemed debilitating, and could likely be avoided by assigning chapters or sections selectively across the text. It would be nice to have the option to download sections as needed. I was definitely impressed with the comprehensiveness Business Communication for Success. An index or glossary would have been beneficial to the reader. Each area of the field is covered substantively and with effective examples. The book needs a bit more explicit logic to chapter order. I would describe the content as accurate and a good portion of the material presented had a clear basis in writing research. Otherwise, I thought the book was well written, error free and unbiased. read more. The text was well divided into smaller sections which can help when assigning reading homework. No grammatical errors - good modeling of grammar usage. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). The reason for this is that it focuses on several areas, which could not be adequately covered, or covered well, in one semester. Chapter 2’s discussion about the parts of a message though is quite confusing – it is hard to discern what type of messages it is referring to. The content, in terms of the concepts and theories of communication, and the explanations and examples presented, is accurate and supported by citation of relevant and relatively recent sources. PDF. Many of the Learning Objectives and Key Takeaways suggest an introductory-level rather than upper-level course. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. The text is presented in a consistent fashion, but varies in terms of depth and type. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. Free of major grammatical errors. The text does not contain an index, though the table of contents is good, and the full text is searchable. Reviewed by Jason Harper, Senior Lecturer and International Coordinator, Fort Hays State University on 11/12/18, The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. Loved the questions prior to the start of the chapters; I often used them for class discussions and prompts. Learning resources such as exercises and activities are included - many of... This Subject is mainly useful for MBA and BBA Students. Business communications, different speeches with different areas of focus and team work skills will always be relevant. This is the full information about the Business Communication Pdf for Free Download. I asked three students of Asian, Hispanic, and African-American descent to read Chapter 18, Intercultural Communication--none were offended. JAIBB Business Communication Question (BC), November 2010-July 2018. Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. Some of the included discussion questions are a little outdated. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one. The topics of social media and managing interactive stakeholder communication could perhaps be added in Chapter 3 or Chapter 16. This is often effective. There were some useful bits that I wanted to use as handouts but the copying of those items were a bit fussy. This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. The book's interface was fine. Other than expanding on email/text and internet communications and including social media, I did not see any gaps in knowledge. read more. Very clearly written. I would describe the book as somewhat over broad in its lexicon. In addition to handing interpersonal communication dynamics, the book includes a chapter regarding Intercultural and International Business Communication. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. It would be an easy addition. Great sources of additional information if the student is interested in searching for it. Very clear and comprehensive table of contents facilitates use. Mathews. I'm seems updates would be easy and straightforward. Modularity is very good; subheadings are used frequently to break up text, especially for online readers. It lacks an index section, however, so unless your students know how to search a PDF for information, they might run into trouble searching for specific information. Well written sentences and paragraph structure. A bad review on Yelp! At some points in the section it seems like they are discussing formal written communication and speeches, while at other times any general kind of message. Download. \The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. These would make word or phrase searches less time-consuming. read more. That ethos lends credibility to the text. Otherwise, I found no glaring grammatical errors or typos. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... At nearly 800 pages, the text is immensely comprehensive. Another student remarked that it was an enjoyable read and that they at times found it funny. The weakest chapters of the book were those that discussed research in business writing. It tries to do too much for one text. It has numerous helpful exercises in each chapter and ideas for further exploration of the subject matter. At roughly 600 pages, coverage of the subject matter is extensive. Students know exactly what to expect in each chapter. I envisioned using this text in my current Business Communication course and thus assigning chapters out of order and it would work with no problems whatsoever. The book is clearly organized by chapter content and then by objectives within each chapter's topic(s). I would vote for single line spacing within paragraphs and double line spacing between para’s to signal the reader a new paragraph was beginning. Chapters are well structured. An index/glossary would be a very strong addition. It covers too many areas, would need to be "chunked" into smaller clusters. read more. If you have any doubts about this Subject, please comment below. This same issue was not apparent when I looked through the chapter on UMN’s website, so it may be an issue limited to the PDF version of the book. Gary’s fourth best seller, The #AskGaryVee Book, is the product of over a year’s worth of answering questions on business, entrepreneurship, social media, leadership and more on a YouTube show. There were no grammatical errors in this text. Brown, Assistant Professor, University of Arizona on 6/10/15, I integrated this book as a supplement in a Psychology of Leadership course. Very few graphics presented in the book overall. Communications for Business: A Practical Approach download pdf book. I would have liked to have seen a formal proposal chapter, but overall, I would recommend this book for business programs and courses that want to engage students and teach them important skills vital to their success. (Unfortunately topics presented at the end of the text/semester often get short shrift from students, or are cut because they don't fit easily in a 15-week semester. THE INSTITUTE OF BANKERS, BANGLADESH (IBB) Banking Diploma Examination, June 2015 _____ JAIBB. A student can expect not only a clear, steady framework of Objectives, Takeaways and Exercises, but, most valuably, thorough chapter Reference sections. This is often effective. The topics are presented in a logical manner, and they often refer to previous topics as the reader progresses through the book. I found it to be relevant. Still it seems like it would be easily customized, which is a plus. The credibility of the content is strengthened by the consistency. I read the book on my Ipad and I easily bookmarked pages when and highlight notes as needed. Facutly who use the giant comprehensive industry standard books end up excising a ton of content anyway. Although it is nice to be consistent, it almost makes it boring. Ultimately, those looking for a deeper theoretical look at the book will need to look elsewhere. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. Appropriate for first year and beyond college students and community college students and/or management trainees. Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College on 1/7/16, The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. I didn't find any inconsistencies in the text. It does, occasionally, repeat itself. The grammar points and exercises that I browsed were accurate. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. There was no problems accessing the text and viewing the images. In addition, not making this a reference text and overwhelming the undergraduate student with too many examples and too much detail has added to the clarity and relevance for the intended audience. The style is casual and informative. Rather than just incorporating snippets or vignettes in a couple chapters, they actually have a whole chapter dedicated to intercultural and international communication. With so few graphics in the book overall, display features are subsequently not so much of an issue. It's refreshing to see a textbook so carefully edited. Very consistent tone and voice throughout. This work would offer a good set of resources for introductory university student writing courses or business English for speakers of other languages. Many of my students struggle financially, and the option to enable them to learn more without adding any financial burden is invaluable. This is a serious deficiency. The move to presentation and group dynamics is in keeping with the wide-spectrum the book covers. Teachers looking for more in depth analysis of studies or more theory-driven analysis, however, might find the book lacking. Serviceable interface, but it didn't particularly wow me. They would also need to be discussed in the context of ethical communication as well. This text is comprehensive enough to actually be used for a full business or professional communication course - several of my students chose to explore the entire book despite only being assigned specific chapters because they found it relevant and helpful to their lives, not just to their coursework. Share to Twitter Share to Facebook Share to Pinterest. I integrated this book as a supplement in a Psychology of Leadership course. It would be nice to have the option to download sections as needed. That is what I plan to do, so I hope that this is the case. The text is culturally relevant and would be very useful in business communication courses. It's no longer enough to just "understand" your audience - business communicators now have a very much two-way, real-time relationship with them. Chapters 16-19 are a little bit of a grab-bag with regard to their topics. An update soon, just somewhat inadequate t well connected to the appeal flexibility! 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